Paul I. Paulino
Professional UGC & TikTok Shop Creator
Trusted by these amazing brands and many more...
Let me introduce myself...
I’m Paul Paulino, a Gen X Asian-American professional UGC and TikTok Shop content creator based in California with a background in advertising, marketing, design, and music. I treat content creation as both an art form and a business. Every project is built with care, strategy, and a clear goal in mind. I don’t just make videos — I build relationships between brands and people. I create brand assets that perform.
My work is shaped by decades of creative experience and a deep understanding of what drives results. I focus on audience psychology, brand consistency, and messaging that converts. If you're looking for content that performs, I’d love to collaborate.
Paul
Featured Case Studies
Harry & David
Effortless Gifting
A campaign designed for Harry & David’s always-on gifting strategy. Each piece focused on joyful moments and matched the brand’s premium, cozy feel, ready for use across multiple ad placements.
CookUnity
Cookies for Life Campaign
This UGC campaign promoted CookUnity’s chef-made meals and cookies promotion. Modular assets were built for ad testing across all social platforms.
Mack Weldon
Elevated Menswear
A storytelling-led UGC campaign to introduce premium menswear brand Mack Weldon. All five videos ran as paid Meta ads
UGC Portfolio
Toby’s Dog UGC Portfolio
TikTok Shop Portfolio
Testimonials
Working with Paul has been an absolute pleasure. He's incredibly professional and always delivers on time. What sets him apart is his ability to follow creative briefs precisely while still bringing his own unique style and creativity to each project. Every deliverable has been high quality and his collaborative approach made the entire process smooth and enjoyable. I highly recommend him for any UGC project.
Brendan Field
Creative Lead, Paid Social, Scribe
Paul is a genius when it comes to capturing attention and creating content that stops the scroll. He got visibility for my brand, Julip, and is a dream to work with! BONUS: he is super communicative, kind and a great partner. 10/10!
Jamie Keane
Founder, Julip
Paul is a talented and reliable creator. His content is consistently creative, engaging, and thoughtfully executed. He has a great eye for what resonates with audiences and always brings a fresh, on-brand approach to every brief.
He’s also incredibly professional—he meets deadlines, communicates clearly, and is a pleasure to work with. Paul has successfully collaborated with a wide range of brands, showing his versatility and strong understanding of different brand voices. A go-to creator we truly trust and enjoy working with!
Estefani Vargas
Creative Strategist, Brkfst
Paul is an exceptionally reliable and talented creator. We’ve collaborated with him across numerous brand campaigns, including CookUnity, HelloFresh, Cheryl’s Cookies, Mack Weldon, Harry & David, 3 Day Blinds, Swirl, and more.
He consistently delivers high-quality, engaging content that aligns perfectly with brand objectives. He’s professional, easy to work with, and always meets deadlines. A true go-to for top-tier UGC.
Anamaria Rodriguez
Creative Strategist, Brkfst
Paul worked on a B2B concept for a recycling client. We were looking for a creator to play the role of a business owner, and Paul fully brought that idea to life. He had the aesthetic sense to dress up professionally and to film in a formal setting for the ad. The ad had a lot of talking involved and very little client- provided b-roll which could potentially result in a very boring ad, but Paul used camera angle changes, zooms, stock footage, and on-screen text to add visual variety and to keep the viewer engaged! Throughout the project, Paul always responded promptly and respected deadlines for script and editing revisions. Overall, Paul was a pleasure to work with, and I strongly recommend him.
Jennifer Lau
Creative Strategist, Consultus Digital
Working with Paul on the M&M’S campaign was an absolute joy. His work is outstanding, but what truly sets him apart is his positive energy and genuine enthusiasm. I’m confident he’ll be an incredible partner on any project he takes on.
Camila Regirozzi
Marketing Content Specialist, Amplisell